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Press & Media

Official communications and recognition from leading publications about our journey in true knitted seamless innovation.

In The Media

Mid-Day Buzzfeed Feature
Coverage • Mid-Day

The Rise of Fashion-Forward Knitted Seamless Lingerie and Activewear in India

How knitted seamless technology is redefining comfort and style for Indian women, with insights from Co-Founder Sumita Singh Shekhawat.

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Hindustan Metro Feature
Profile • Hindustan Metro

Why More Indian Women Are Choosing Knitted Seamless Lingerie and Activewear by Russian Kyzyl

A closer look at the shift toward irritation-free, stitch-free comfort.

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ANI News Feature
Coverage • ANI News

Russian Kyzyl is Rewriting India’s Lingerie Story with True Knitted Seamless Innovation

A national feature spotlighting our technology-driven approach to modern essentials.

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The Brand

Russian Kyzyl is an India-based fashion house pioneering knitted seamless lingerie and activewear. We create ultra-soft, stitch-free garments engineered for movement, climate, and everyday refinement. Every piece is designed to feel effortless — on the skin and in silhouette.

Philosophy

Russian Kyzyl was founded to solve one simple problem: discomfort. Through advanced knitting technology and material precision, we craft garments that disappear under clothing yet remain present in performance — clean, modern, and uncompromisingly comfortable.

Russian Kyzyl Brand Story

Leadership

Sakshi Singh

Product & Creative Direction

Sumita Singh Shekhawat

Strategy & Operations

Tanvika Singh

Innovation & Technology Awareness

Looking Forward

The brand is preparing for the launch of its first brand-owned retail spaces, extending the knitted seamless experience into curated physical environments.

Media Enquiries

For press requests, interviews, or official statements:

Kolkata, India